Dig Deep into the Realm of Sitecore XM Cloud
Experience management has emerged as a critical aspect of today's business strategy. It encompasses understanding, managing, and optimizing every interaction a customer, employee, and business partner has with the business. To ensure that organizations are able to deliver seamless experiences to their customers, Sitecore presents its state-of-the-art cloud-based experience management platform, XM Cloud. Before looking into Sitecore XM Cloud, it is crucial to understand where it comes from.
Sitecore XM Cloud is an essential pillar of Sitecore Composable Digital Experience Platform (DXP). So, to get a clear picture, let's look into Sitecore Composable DXP in detail.
What is Sitecore Composable DXP
Sitecore Composable DXP is a "go-at-your-own-pace" or "pick-&-choose" digital experience solution developed by Sitecore. The platform is fragmented into smaller interchangeable products known as packaged business capabilities (PBCs), including email marketing, customer data platforms, hosting search, or a combination of many other products. The platforms allow businesses to choose which products they want to implement and implement them whenever the organization is ready. In other words, organizations can build a business solution from various systems and mesh them together using APIs, allowing them to integrate into existing systems and act as part of the overall business solution.
So why choose composable DXP over traditional DXP for better experience delivery? Let's have a look:
- Build-your-own solution with best-of-breed applications
- Comprised of standalone products
- Fully SaaS-based and hosted in strategic cloud locations
- Integrates easily with an existing tech stack
Since we now know what Sitecore Composable DXP is, let's look in detail at one of its pillars, Sitecore XM Cloud.
What is Sitecore XM Cloud?
Sitecore XM Cloud is a comprehensive digital experience platform that combines Sitecore's Experience Management (XM) capabilities with the flexibility and scalability of cloud technology. Sitecore is a leading customer experience management software provider that helps businesses create, manage, and deliver personalized digital experiences to their customers, employees, and partners.
The platform offers a range of tools and features designed to empower organizations to deliver seamless and engaging digital experiences across various channels and touchpoints. This cloud-based solution enables businesses to centralize their content, data, and customer interactions, making managing and optimizing these experiences in real-time more accessible.
Sitecore XM Cloud: Exclusive Features
What makes Sitecore XM Cloud better than other experience management platforms available in the market? Let's look at some of the features that are exclusive to Sitecore XM Cloud:
Automatic Updates
Sitecore XM clouds eliminate the requirement of installing the updates every time. With the experience management platform, businesses can automate the update installation process.
Sitecore Portal and Unified Identity
Sitecore XM Cloud provides single sign-on to all the applications of Sitecore Composable DXP, making it easier for the stakeholders to access the platform.
Sitecore Pages
Upon implementing XM Cloud, businesses get access to Sitecore Pages, a SaaS-based application that communicates with XM Cloud through Headless CMS. As a result, this allows the marketers to build new components in Sitecore Pages and then sync the layouts with XM Cloud.
Sitecore Dashboard
The users can view, monitor, and manage the functionalities from a single point on the Sitecore Dashboard.
Sitecore Explorer
Sitecore Explorer lets businesses organize items without the fixed hierarchy of the content tree and simplifies locating the items in the cloud.
Sitecore Component Builder
Sitecore Component Builder is a powerful tool that allows businesses to create new components or modify the components that were imported using intuitive WYSIWYG builder. Organizations can create components from scratch or import React components in the builder to build and style them further.
Embedded Personalization and Analytics
Sitecore XM Cloud has a specific feature that allows businesses to personalize the system and collect actionable insights from each component.